Are you a locally operating business owner looking for the ways to improve your search engine rankings? If yes, then you have come to the right place.
Here is a comprehensive local SEO guide that will help boost your rankings and achieve associated goals and benefits in 2025 and beyond.
Let’s start by learning what local SEO is all about.
It is a digital marketing strategy that optimizes a local business’s visibility in local search engine results. So, it becomes increasingly visible to customers and prospects searching for products/services offered by local businesses in their area. To improve a locally-functioning business’s visibility in the search results, certain important tasks need to be performed. These include identifying relevant local keywords, optimizing a business’s GBP (Google Business Profile) and creating consistent NAP (Name Address Phone) citations. They also include creating local content, social profile pages and links.
Local SEO is a necessary process for businesses who want to focus on building their brand awareness and generating increased localized traffic and leads.
Why is local SEO significant?
Here are some convincing statistics that highlight why SEO is a big and important thing for local businesses.
46% of all searches conducted in Google have local intent.
29% of all Google Search Engine Result Pages show a local pack in the results.
As per Google, 76% of people who do a local search on their mobile phone visit a business within 24 hours and 28% of those searches convert into a purchase.
These statistics make it clear that local searches constitute a huge segment of the SEO world. If your business appears on top in these searches, there is an increased likelihood of local searchers visiting your store/shop premises after some time and converting into customers.
How Local SEO Works?
When it comes to a high level, local SEO functions like normal Google search.
When a user performs a search on Google, it scans through its index to provide the best results in accordance to the user’s query.
In comparison to normal SEO, Google uses a different set of ranking factors for ranking the local search results. That’s why local SEO is unique.
Local SEO has its unique set of ranking signals. These consist of :-
The particular location from where a user is searching for a business, product or service
NAP (Name, Address and Phone Number) citations
Creation of Google Business Profile listing
Use of keywords in Google Business Profile
Opinion of users in online reviews
Use of keywords in online reviews
Number of check-ins at that particular location
Sharing done on social networks
Star rating given to that business by Google Maps
After you have gotten an idea of above-mentioned local SEO basics, let’s proceed to things you need to focus on for bolstering your local rankings.
✔ The Map Pack
Let’s introduce the Map Pack to you which is also known as The Local Pack. It contains 3 local business results as well as a map of their locations. The map is taken from Google Maps.
As an example, when you search for “Landscaper Cincinnati”, Google shows a Map Pack at the very top of the results.
Organic search results appear below the Map Pack.
You may be keen to know how Google ranks local businesses in The Map Pack. We will cover this topic later in this guide. For now, you have to bear in mind that The Map Pack has its algorithm and set of rules. Certainly, there are some ranking factors like backlinks that can help your business get ranked in local organic results and traditional organic results. But there are also some other factors like NAPs which are quite important for your business’s ranking in the Map Pack.
Here is one thing that deserves your attention. Google displays local results for keywords related to a specific city or state. Moreover, it shows local results for keywords not locally oriented when it feels a user’s search needs local results.
As an example, if you search for “dry cleaner” in your city without mentioning your city’s name in the search term, Google will still show you a Map Pack. These are worth considering things as you research keywords for your local business. You are really keen to optimize for keywords that are a combination of “store” and “city.” But this does not mean that you should ignore the generic “store” keyword without a location as in many cases it tends to fetch more results than the “store + city” keyword.
Let’s now talk about ways through which you can track map pack rankings.
✔ The Ways to Track Map Pack Rankings
Setting a standard of your location is one of the first steps in any local SEO campaign you undertake. So you may be interested in seeing where your business ranks in The Map Pack. Moreover, you may want to track your Map Pack rankings over a period of time.
There are many rank-tracking tools available that provide the Map Pack tracking facility.
The exact location from where a user is searching matters a lot. Map Pack results can be totally different when a user is making a search from two or more different locations separated by a mile.
As an example, someone searches for a “restaurant” in English Avenue and Vine City in Atlanta.
The results in both the cases are going to be extremely tailored as per the location where the person is standing. In fact, that same search conducted nearby can throw up a totally different site of Map Pack results. Alternatively, this may provide the same results in a different order. If you solely track your local business rankings from one location like Los Angeles, you will get to see only a small sample of the place your business actually ranks in the real world. This is the reason behind you wanting to get extremely granular with your local rankings. That way enables you to see where your business ranks across your whole city or local area. For detailed map tracking, you need tools exclusively built for this purpose. Semrush, BrightLocal, SE Ranking and RankCaddy are some of the best tools for local rank tracking.
Choose a tool that is intuitive and makes it super easy to find your local rank within an area encompassing certain kilometres or miles. Based on the business’s name, location, search keyword and the chosen number of square kilometres or miles, the tool will present results in the form of a square grid.
The grid will show your business’s rankings at different locations within your chosen area in a consistent pattern. It may happen that your business’s rankings are best on the outskirts of the city and they get progressively worse as you move towards the main commercial area of the town/city. This may be due to your competitor’s business being more centrally located than your business’s location. So if a user does a mobile search from your competitor’s location, then Google will better rank the competitor than you.
You can also use such a tool to find the locations where your business should rank well, but it is not ranking well there.
As an example, your coffee vending machine business ranks on top throughout the far south of the city except at one location. So you want to find out which business is outranking you at the location. You come to know that a competitor of yours outranks you here and is on top rank while you lie at the second spot. The reason for this is the particular location is much closer to your competitor’s location and somewhat far from your location. Now it should be clear to you why Google placed your competitor on the top of local Map Pack results.
It’s now time to discuss local organic rankings.
✔ Local Organic Rankings
Being a local business owner, it should be your utmost priority to make your business appear in The Map Pack. But this doesn’t at all mean that you should entirely ignore the traditional local organic results in Google.
The local organic results generally appear below the local pack.
Focusing only on The Map Pack and not doing anything for your local organic rankings is not beneficial for your business. The majority of local searches have extremely strong commercial intent, so it’s worth ranking your business in the local Search Engine Results Pages. Contrary to Map Pack results, the local organic results basically remain the same for any Google Search Engine Results Page. For optimizing your website for local organic rankings, you need to use a particular and relevant keyword in your title tag, your website’s URL and all the traditional on-page SEO-related activities. The experts of Local SEO Services can better guide you on this.
Backlinks too matter for your local organic rankings.
The sole unique thing about local organic rankings is the way you track them. The keywords that are a combination of store and city are only a fraction of all conducted local searches. So apart from “Chicago Hairstylist”, you may also want to track your local rankings for keywords such as “Hairstylist” and “Hairstylist near me.” As an example, if you are keen to track rankings for “hairstylist near me” for people searching in Chicago, you only need to specify a particular location in your chosen rank-tracking tool. If you want to better understand where your business ranks around the city, you can track your rankings for that particular same keyword (Hairstylist near me) across many different spots in the city.
Now we will be talking about local SEO keyword research.
Local SEO Keyword Research
Here you are going to learn about how to find keywords for local SEO.
The local SEO keyword research process has to be performed only once. Contrary to finding keywords every time you need to write a new blog, you normally don’t require finding new keywords all the time for your local SEO. This doesn’t mean keywords are not significant for local searches. They definitely are important. But in majority of cases, to get started, you only need a short list of keywords that people use to find your local business. This emphasizes the need to start performing a keyword analysis to find search-worthy and relevant words for your target audience.
The Ways to Find Keywords for Local SEO
While finding keywords for your local SEO, you need to focus on certain things. These include putting your city and neighborhood names into keywords. Also, you need to analyze your competitors’ websites to find the terms used by local searchers to find their business. You also require to consider “near me” searches to get an understanding of local search intent. This includes thinking like local customers and getting an idea of which terms they are likely to use while finding products/services of yours. The keywords you choose should reflect the specific needs and questions raised by local customers.
There are various tools you can use for finding keywords with a local search intent. Google Suggest and Yelp Suggest are the tools most often used for this purpose.
✔ Google Suggest
Key in the product/service you offer for local customers on the search bar of Google. For example, when you type the words “Washing Machine”, Google Suggest will show a list of potential keywords which are a combination of “Washing Machine + Other Word/Words.” The other words can be “price”, “repair”, “near me” or any other. Apart from “near me”, no other suggested keyword in the list is the right fit for your local SEO. So mold your search on Google Suggest a bit by keying in “Washing Machine + C” if your business is located in Chicago. In case the name of your city/town starts with some other letter, then you can put this particular letter in the capital after the first term “Washing Machine” on Google. Google will perceive your typed words as a local term and it will accordingly show you the relevant keywords in the results.
✔ Yelp Suggest
Yelp Suggest also works in a way similar to Google Suggest.
To use this feature from Yelp, visit the search bar which is divided into two sections. In the first section, key in the product/service and in the second, key in your location. As an example, you type Air Conditioner in the first section and Chicago, IL, United States in the second. So the whole term becomes Air Conditioner Chicago, IL, United States which someone might use in your area to find your business. When you press the search button, it will display the names of related businesses in this particular area from which you can get the required relevant keywords. Another advantage of using Yelp is that it may sometimes present keywords that do not contain the term you have keyed in, still the results you get are somehow related to your local business.
✔ Local Voice Searches
Local voice searches cannot be ignored due to their sheer number. A study conducted by Google will give you a good idea of their extent. According to it, 20% of all Google searches made by users on their mobile devices are now voice searches. This is not a small number by any standards. The key difference between voice searches and usual keywords searches is that voice-centered searches tend to be longer and make use of natural language. Let’s first take the example of a local keyword like “gas station manhattan”. When someone does the same search through voice, it probably will be like “find a gas station in Manhattan with the cheapest price”.
✔ Google Keyword Planner
The Google Keyword Planner provides search volume data for particular geographic areas.
For viewing this data, you can use its “Start With Keywords” feature. Here you are required to key in a place-centered keyword for a service/product which you already know. Let’s use the example of “chicago web design” here which will bring up a group of related keywords. You can choose the best one from this group by analyzing the parameters like average monthly searches and competition. For searching new keywords, you can use the “Start With A Website” feature provided by the Google Keyword Planner.
Here you just need to insert the homepage URL of one of your competitors. The planner will provide you a group of keywords on the basis of terms present on the homepage of your competitor.
Factors that Impact Your Local SEO Ranking
The time has come to gain an understanding of how local SEO in Google works. Knowing the most important Google local search ranking factors and a few tips for optimizing your local ranking are a part of this understanding.
✔ Google Business Profile
A good reference for these factors is an annual Local Search Ranking Factors Study conducted by Moz, a prominent SEO tool provider. According to the study, Google Business Profile was the leading ranking factor for ranking in the map pack. Your local business website is still significant. The content on your web page and the links directed to your website also have an impact on your Map Pack rankings. So now one thing is crystal clear. If you want your business to be ranked on top in The Map Pack, your Google Business Profile has to be exactly right. The knowledge you require to optimize your Google Business Profile is covered later in this blog.
✔ NAP (Name, Address and Phone Number)
NAP citations are another important local SEO ranking factor. They are the places where your name, address and phone number are all mentioned.
Why is NAP important?
NAPs are important because Google uses them to confirm that all your business information is correct. If they get to see NAP citations for your business frequently, they get the confirmation that your address is what you have mentioned and your phone number is correct.
This is the reason you want to get consistent NAP citations on the maximum possible number of reputable websites.
✔ Online Reviews
The local ranking factors study conducted by Moz also found that review signals played a significant role in local SEO.
They have particularly mentioned that negative reviews on your Google Business Profile can hurt your business. Moreover, they strongly believe that Google also pays attention to third-party review sites like Yelp. So getting positive reviews can help your business. (You should not incentivize customers to put such reviews. Also, you should not ask for reviews in bulk. This is because Google discourages such practices.) Getting negative reviews can negatively impact your business. When reviews are displayed with the owner’s response, they show that consumers have placed trust in the business. Trust is a key factor in ranking. This implies that replying to reviews, even negative ones, is going to benefit your local SEO endeavors.
✔ Normal SEO is Still Relevant
Despite everything that has been mentioned, traditional ranking factors of Google are still 100% applicable for local rankings. As a matter of fact, Google has confirmed that your business’s rankings in the organic SERPs have an impact on your local rankings. This means the higher rank of your business in the organic results will translate into higher ranking of your business in The Map Pack.
For this reason, the creation of content, optimization of your web pages and building of backlinks is extremely important for your local SEO rankings, particularly if your business belongs to one of the competitive industries like healthcare, information technology, etc.
Google Business Profile
Let’s now discuss optimizing your Google Business Profile. Claiming your business listing in Google is tremendously important for getting ranked in the local results. To get the most out of your Google Business Profile, you need to pay attention to what is being discussed here.
✔ Ensure Everything is Fully Consistent
Maintaining consistency is utmost important for GBP.
The information you include in your GBP should not only match with the information on your website, but it should also match with your NAP citations scattered around the web. Google will take note of your business information’s consistency across your GBP and website and third-party sites. Because your local information fully matches up, they will consider your business as legitimate. But when your local business information such as address is different on your GBP and website, this is a big warning signal for Google. In view of this, whenever your business’s name, physical location or phone number changes, it is extremely important to get this new data updated as soon as possible. This also includes citations on local business directories.
Moreover, you should carefully check your business address on your Google Business Profile and everywhere else. The address should be written exactly in the same way in all the places, including the GBP.
Suppose one version of your address mentions “Dr” and another version mentions “Drive.” Due to their confusing nature, Google doesn’t like even such slight variations.
✔ Enter Every Information Possible
Google gives you a score based on of how complete your Google Business Profile is. If you just cover the basics, you can still get a really high score which is really generous on the part of Google. This high score is just a baseline. To get ranked for competitive keywords, you need to go above and beyond this baseline. One main thing that you should not miss is category selection. You must choose a top-level category that describes your business. You cannot create your own category, only you can choose one among the available categories that matches your business. Also, don’t forget adding your business in secondary categories as they have a direct impact on the searches and keywords your business can rank for.
Local ranking experts also recommend businesses to fill in information in the Services and Products tabs. This information conveys to Google what your business is actually selling. For this reason, it is very important to fill in this info.
✔Keep Your Key Business Data Updated
You need to carefully check and ensure that your opening hours, holidays and other basic business information are all accurate and updated. This kind of information may not have a direct impact on your rankings. But they do have an impact on your customers’ experience. Suppose your car service station is closed on a particular day due to some reason and a customer drives to your station only to find the Closed sign. The frustrated customer may drop in a bad review. If your business is going to be closed on a particular day or if it is having any change in its opening hours, you need to update this changed information in your Google Business Profile. So your customers are not inconvenienced.
✔Get More Reviews and Respond to Those Coming in
As mentioned earlier in this blog, reviews are one of the top local ranking signals from Google. You want to have the maximum possible number of positive reviews. Whether your reviews are positive, negative or in-between, experts highly recommend you to reply every single review. Responding to reviews gives potential customers and Google the impression that you care for your customers. When you reply to negative reviews, you significantly diminish their negative impact on your business. Google Business Profile lets you reply to your reviews from its dashboard. While getting reviews from customers, you need to bear two things in mind. Firstly, you need to ask customers to leave reviews. This is because the majority of happy customers will not leave a review on their own. So you need to prod them a little for putting a review.
Secondly, you need to make it extremely easy for them to put the review. One of the best ways to do both is to send them an email that contains a review link. There are two ways through which you can generate a review link.
The first way requires you to visit the Google Maps Platform web page and use the Place ID Finder here to enter your business name.
This will provide you your business’s Place ID.
You need to add the place ID to this URL:
https://search.google.com/local/writereview?placeid=
The combination of ID and URL will provide you the link. You can add this link in the form of a button displaying the text “Leave A Review.” When a user clicks on the button, he can post his review publically in the allocated space. Also, he can highlight stars to rate the business and post the associated images.
The second way is to login into your GBP account and move to the “Get more reviews” card. Here you can generate a short URL and send it further to customers for posting the review.
On-site SEO for Local-Oriented Businesses
Here are a few ways through which local businesses can maximize results from their on-site SEO endeavors. After you are done with optimizing your title tags and website body copy with traditional on-page SEO approaches, it is time to utilize the below-mentioned strategies. They are specifically designed for the websites of local small-sized businesses.
✔ Create Unique Content for Every Location
You may already know that the content on every web page of your website should be 100% unique. In case your business serves two locations for example Elmont and Montclair, then the content for these two pages should be entirely different. Here we want to tell you that you can create some types of landing pages for cities/areas where your business is not physically based. But you have to ensure the content in them is not duplicated. This will not help you in getting ranked in the Map Pack. To get ranked, you require a Google Business Profile for that particular location.
Still, your business stands to gain because it can totally rank in the local organic search results for lots of different local keywords. As a result, the traffic will also convert well if you serve consumers in that area.
✔ The Ways to Use Schema for Local SEO
For local SEO, Schema markup is more of a nice to have. There is a whole category of Schema markup for local businesses. As an example, you can use a Schema to mark up key contact details of your business such as your address and phone number. SEO experts feel that Google does not depend much on Schema for Map Pack rankings as it has all this data already in your Google Business Profile. But if you can implement it correctly, it is okay to use markup like Local Business on your website. A particular type of Schema that can surely help is review markup. Review stars can transform your dull result into an eye-captivating Rich Snippet. It is worth noting here that Google ceased providing support for review snippets for certain schema types such as Local Business and Organization. But you can still utilize review schema for tools, content, recipes or other content on your local business site.
✔ Use Title Tag Cliffhangers
The technique of using title tag cliffhangers works well for local business websites. Your title tag should start with a powerful benefit-driven statement. Also, its length should go beyond the current title tag limit of 500-600 pixels or 50 characters imposed by Google. This cutoff results in the creation of an open loop which in turn can lead to more clicks. If you want to witness a remarkable increase in your organic CTR and rankings, you can try out this technique.
NAP Citations
Now it’s time to pay attention to NAP citations. They are one of the most challenging parts of local SEO. Just like backlinks, NAP citations are extremely hard to build. But they are extremely important. Here we will share knowledge on how to build local citations in right way.
✔ Perform a NAP Audit
You need to keep your NAP data 100% consistent everywhere, including your website, Google Business Profile, business directories and local listing websites. In other words, your NAP data should remain consistent on every online platform where your business has a mention. A huge number of citation tools and services are available. Whichever tool or service you choose to use, you need to have some most important things ready with you before you go ahead for NAP management. The first one is the current and up-to-date NAP for your business. The second is any historic NAP with the help of which you can find and update outdated citations. Your chosen tool will use this information to carefully search the internet for NAPs. Accordingly, you will get a list of citations.
✔ Resolve and Correct Incorrect NAP
You can use this list of citations to find NAP citations that are incorrect or inconsistent. If yours is an older business that has not run an audit before, you can expect plenty of citations that need to be fixed or updated. So after you have a list of NAP citations that require updating, the next step is to correct as many as possible. Incorrect NAPs can be divided into two different categories. The first are those citations that you can change. Your NAP on Yelp, a popular online business listing and review directory platform, is a good example of such kind of citations. The second type of citations are those that someone else has to change. Your business’s information on the local chamber of commerce’s website is an example of such citations.
Updating the first category of citations one-by-one may not be easy for you. So you can take the help of services like Yext and Bright Local. They can automatically and fairly quickly update your NAP citations across multiple online directories. Thus, you can manage your business information consistently across various platforms with a single entry point. However, the exact speed of updates can differ. Citations that need to be manually changed by others require a different approach. For them, you need to send targeted, friendly outreach emails to the concerned persons/institutions.
✔ Find Citation and Link Opportunities With Local Websites
When you are already done with building citations at Yelp and other usual location-based services, you may be thinking what you should do next. You should tap the best citation opportunities provided by local websites. Local citations are extremely relevant citations that can substantially uplift your Map Pack rankings. Moreover, as people behind them are from your local area, your outreach conversion rate is normally going to be excessively high. To find these local citations, you can take the help of certain tools like Moz Local and Yext. Though these tools are primarily built to enable users to find link opportunities. But they also let them find citation opportunities.
✔ Use Reverse Engineering for Competitor NAPs
The tools that you have used for performing NAP audits can also be used against your competitors. To utilize these tools, you only need NAP details of your competitors. When you put these details in the tools, they will provide you a comprehensive list of all the places where their business is mentioned online.
Local Link Building
Before proceeding to local link building, you need to know that every link-building strategy that works for non-local websites will also work for local businesses, especially restaurants, retail stores, plumbers, etc.
Rather the strategies tend to work better for local businesses as they are closely connected to a specific city or state. Many unique backlink opportunities are also available to local businesses that cannot be capitalized upon by non-local websites.
Here are a few powerful local link-building strategies to adopt for your local business’s success.
Other Local Businesses
The majority of local businesses have developed relationships with other businesses situated in their local area. You may need to use cold email outreach in the future to reach out to businesses in your local area for seeking link-building opportunities. You can start off by building links from people you are already familiar with. These include all the suppliers, distributors, wholesalers, contractors and neighboring businesses that you have built some kind of relationship with. You can choose a specific page on their website where it is appropriate to put a link to your website.
Local Chamber of Commerce
Your local Chamber of Commerce provides you one of the easiest link-building opportunities that you can ever get. For getting your business listed with them, some chambers require payment of an annual fee while others may charge you monthly or quarterly payments. These links are extremely relevant for your business. So you must do everything required to materialize such linking opportunities.
You may almost always become successful in getting your business listed with your local Chamber of Commerce which leads to the mention of your NAP along with the link to your website. If you are keen to get a Chamber of Commerce link that is really contextual to your business, consider talking with the official at the local Chamber.
Become a Sponsor for Local Events
It is a fact that the majority of local events require sponsors. By sponsoring a local event, you will usually get the opportunity to put your website link on the event’s website. Cash is not the only way through which you can support local events. You can also support them in various other ways like arranging food, paying for marketing materials or media, etc.
✔ Local PR
Local news websites and local newspapers are always looking for stories.
If your business has something interesting to share in terms of a new product launch, anniversary or anything else, you may find a specialist reporter to cover it. To get your event covered by the reporters, you will need to inform them a few days before the day of the event. This will give them adequate time to prepare for the same. Moreover, you can share with them background details or information about the event before its occurrence which will help them in writing up the story. Even if your business is not organizing any event, still it can be a source for local stories.
You need to search for journalists who are keen to cover these stories. Social platforms like Facebook, X, Instagram and TikTok are the places where you can find many journalists offering PR opportunities for local businesses in your area. Using the hashtag #journorequest along with the name of your area is one of the ways to search for such journalists on various social networks.
Use Advanced Local SEO Strategies and Tips
We are sharing some advanced local SEO strategies, tips and tactics with you. All these cannot take the place of good old-fashioned NAP creation or GBP optimization, but they can cause a small noticeable increase in your rankings.
✔Insert a Google Map In Your About Page
Google Map stresses to Google that your business is located in a particular place. To use it, firstly, you need to find your business on Google Maps. The next step involves hitting the little dropdown menu on the top left corner of the screen. Then you need to click on the “Share or embed map” option.
This will give you an embed code.
Lastly, you have to embed that map on the contact or directions page of your website.
✔Use Your Location-Focused Keyword On The Top
This tip can be quite useful for boosting your local organic rankings.
It requires you to place your local-focused keyword on the very top of your web page and just below the header section in the form of a headline. The title should be wrapped in an H1 tag. Search engines prioritize H1 tags. They help search engines know what the page is about. When used correctly with relevant keywords, H1 tags help to boost search rankings. H1 tags also help to boost user experience by displaying the main heading prominently and by enabling users to quickly grasp the page’s content.
Specialist Taxation Services – NYC is a good example of such a title.
When local searchers’ gaze falls on such a headline on your website as soon as they visit it, it will become crystal clear to them that you are serving their area. So they will like to spend more time on your website to know more about your business and offerings before they decide to hire your services.
But when they come across only Specialist Taxation Services on your website, they probably will leave it and return back to the search results to find a business that is solely and fully focused on serving your city/area.
✔Optimize Your Title Tag Around 2-3 Keywords
This is one of the traditional methods of optimizing a website for search engines that still works really well for local serving businesses. By optimizing the title tag of your website around 2-3 different but related keywords with local search intent, your website can get ranked higher in the local search results for all these keywords. As an example, a local business’s home page is optimized around “Kitchen Tiles New York” and “Bathroom Tiles New York.” These two keywords can be put together as “Kitchen and Bathroom Tiles in New York” in the description of the title tag. So the business can get ranked for both these local keywords in the search engines. This type of keyword arrangement successfully works in the local world because the majority of local businesses have very few links to their internal pages. In most of the cases, backlinks tend to point to the home page of the website of local businesses. Optimizing your homepage around several different related keywords is one of the best ways to extract the most value out of your home page.
✔Optimize Meta Descriptions for Local Product/Service Searchers
You may be aware that your description goes a long way in improving your organic CTR. Many local businesses tend to use keyword-stuffed descriptions where the terms associated with their service industry and name of their city/area get repeated. This neither pleases users nor search engines.
So limit the use of these terms to just once. Also, you should make your description copy compelling. The copy of Google Ads can inspire you to write compelling descriptions. Moreover, Google Ads copy tends to use terms like “Save” to attract users and motivate them to take the desired action. You can use these terms in your descriptions for attracting users’ attention towards your local business and your service/product offerings.
✔ Engage Local Audience on Social Media and Google Business Profile
To keep local searchers engaged, you need to share creative and insightful posts on your social media handles and your Google Business Profile from time to time. Google increasingly prioritizes content shared on Google Business Profile and social media to rank businesses in local search results. So, you cannot ignore these if your business caters to customers in a local area.
✔ Improve the Internal Linking Structure of Your Website
While external links directing to your website are ideal, modifying your website’s internal linking structure is equally important for boosting your local SEO rankings. Internal linking is significant for certain reasons. Firstly, it supports website navigation. Secondly, it assists with information architecture and website hierarchy. Thirdly, it distributes page authority and ranking power among web pages.
✔ Make Your Website Mobile-Friendly
Local and mobile searches are closely connected. According to Statista, a global data and business intelligence platform, 63% of organic searches in the U.S. occurred on mobile devices. While using your website in a mobile environment, people will most commonly look up for reviews, find directions to your location and search for your contact information. By making your website mobile-friendly, you can make it easy for your prospects and customers to engage with your website and business.
✔Create local content
As Google continues to get smarter, it prioritizes content primarily written for the benefit of users over content written to appease search engines. So you should focus on creating the kind of educational content that helps to establish your business as a local authority in your industry. Such educational content on your blog can promote your local industry gatherings, news, employees, etc. Consider creating top-of-the-funnel content that makes potential customers aware of your products/services rather than heavily promoting them. By now you have gained a good understanding of various local SEO strategies, tips and tactics that you can use to get your locally operating business ranked higher in the local search results. So you can use this valuable knowledge for starting your local SEO journey with confidence and attaining success in it. In case you want expert assistance to run your local SEO campaigns in a proper and professional manner, you can seek help from Vcana Global, a prominent provider of exceptional and result-oriented Local SEO Services. The company’s search engine optimization experts have the necessary knowledge, skills and experience to put your campaigns on the right track and drive them to success.
