Category Archives: Digital Marketing
The rapid evolution in modern-day technologies has made businesses take various steps to keep up with the change. For every small and medium-sized company, it is essential to keep growing in the new marketplace. Hence switching the traditional business model with the online one or keeping up existing marketing efforts with advanced digital marketing strategies is vital for every business's…
Social media is a way of penetrating your marketing niche and engaging your target audience. Using social media to its extent can drastically help you. Social networking platforms are no more a need but have become an essential element in booking your business success. But with multiple social platforms, it becomes tedious to handle all of them accurately. Here we…
From fashion to technology, fads and trends come and go. But what's the difference between trend and fad, and how to identify and make them work for your business is the question that often leaves many executives and marketers frustrated and confused.There is a fragile line that separates a trend from a fad, and therefore it's become critical for brands to…
Most of us have already heard the term “Blog” before, but do you know what a Blog is? Coined as “Weblog” in 1997 and termed as “Blog”, it is an online web page that contains a variety of content that is required to be updated frequently. The content written on a blog is informal and is often written with the…
You must have heard about WordPress. It is one of the most commonly used Content Management System (CMS) platforms. But it doesn’t mean that it is the only one available. There are various other CMS platforms such as Joomla, Drupal, Magento, etc. available in the market. It is just that WordPress (WP) occupies almost 60.4% market share. It is one of the most popular CMS and there’s…
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