You must have heard about WordPress. It is one of the most commonly used Content Management System (CMS) platforms. But it doesn’t mean that it is the only one available. There are various other CMS platforms such as Joomla, Drupal, Magento, etc. available in the market. It is just that WordPress (WP) occupies almost 60.4% market share. It is one of the most popular CMS and there’s always a fair chance that you will find WP behind most of the websites you’re visiting.
Although, WordPress is the most used CMS, however, it doesn’t imply that it will also work great for you. You need to do a lot of decision making while choosing a CMS for your website. Furthermore, creating a website from scratch without any CMS needs a lot of effort, time, and coding knowledge. That is why one needs a CMS platform to reduce the pressure of maintaining and building a website.
Let’s delve deeper to know things you should consider while choosing the right Content Management System (CMS) for your website.
Understand the business goals
It is imperative to understand your business goals and marketing objectives before choosing a Content Management System for your website. Every CMS comes with different features and it’s difficult to choose one without figuring out the specific business needs. Conduct thorough research, identify the purpose for which you will be using your website and discover the right CMS features required for its implementation. Identify all your priorities in terms of having a website and enlist them beforehand to enhance your productivity.
Ease of Use
It is one of the essential factors while making a choice. Ease of use is directly proportional to the adoption rate of CMS by your workforce and also impacts the workflow of your staff. For instance, content marketers, designers, and developers primarily work in the backend of CMS websites. Also, an ideal CMS platform is the one that offers a smooth user experience. However, most CMS platforms compromise on functionality to make their platform easy to use. Therefore, always keep in mind to choose a platform that is not just easy to use and intuitive but also contains all the features and functionality required to reach your website goals.
Look for a CMS that has a lot of customization options and flexibility to suit the needs of your business. Imagine falling into a situation where you cannot manage your site customization. So, while evaluating a CMS, always go through the customization options which are in-built in the dashboard. Also, look for the number of extensions or plugins available, and whether CMS offers you the option to edit the source code.
Another important aspect of evaluating CMS is to identify the security implications associated with it. Frankly speaking, no one wants to suffer from a data breach. Thus, always pay attention to the role that a CMS platform may play in protecting your website. Besides, what additional measures you are required to take to protect your content, users, and customers. To exemplify, purchasing an SSL certificate for your website or portal, installing additional security plugins or updating software regularly may help you in protecting the data. Moreover, if you are not well familiarized with practices to secure your portal, it always better to choose CMS with strong security protocols and features to protect your site from hackers.
Budget plays an important role in every decision-making process until and unless you are a big corporation with no budget constraints. So, when it comes to choosing a CMS, you want to opt for a solution that will meet your business needs, customer expectations, and most importantly the budget. Most of the CMS vendors offer several packages with plans and basic prices listed on their websites. These prices go up with the further addition of features as per your business requirement. Apart from this, there may be other additional costs associated with CMS. For instance, one-time licensing fees for purchasing the software license, fees for updating and upgrading, or adding plugins, etc. So, be careful and ask your CMS vendor about all the costs while selecting a CMS. This process can cost you much more money than you do anticipate.
Simply ask yourself, the CMS you have opted, is SEO friendly or not? If your answer is no or rather you haven’t given a thought about this, then, you may need to reconsider your decision. To elaborate, if you cannot make your website visible in search engine results, then what is the use of implementing a CMS. Henceforth, find a CMS with the capability to optimize content for search crawlers. The best CMS platforms will have the features to generate search-engine-friendly URLs. Thus, allowing you to configure Meta tags, etc. Some platforms also help to handle the technical SEO aspects for you.
Though there are thousands of CMS available in the market and each CMS comes with its unique features. But these tips will surely help you narrow down your options when it comes to choosing the right CMS for your business needs.
If you need assistance selecting a CMS for your website, just get in touch with our highly skilled Vcana Global Team. We can help you make this important decision by choosing the right CMS for your web portal.