It doesn’t matter what your industry is, or what products and services you offer – Digital Marketing Trends cannot be ignored. The DM landscape is constantly changing. These trends are among the top priorities for most business owners in 2020. We thought to display a few here
Artificial intelligence
If you haven’t already realized it, 2020 may be the year in which lots of people wake up to the dominance of Artificial Intelligence (AI). It’s true! AI can analyze consumer behavior, search patterns, use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Businesses adopting AI would be able to: accelerate growth, getting an edge over their competitors, for sure.
Shoppable posts
You can name this term as “Social Commerce”. Businesses were wondering how to get their social media followers to visit their online stores. Now, they no longer need to. Yes, you heard it correct! This refers to buying products directly through social media posts or ads i.e. you don’t need to leave the site or app. These shoppable social media posts aren’t exactly new but since Instagram Checkout launched in 2019, they’re rapidly getting more and more attention. At least 58% of people on social media use it to research product purchases.
Video marketing
Video marketing is one of the, most important marketing trend today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy. As per a survey, 72% people said they shared a brand’s video, 76% businesses said videos increased their conversion rate, 56% people says a video increases their confidence about brand and they take the BUYING decision, more than 40% people calls the vendor to inquire more after watching the video.
Influencer marketing
This has been a digital marketing trend for a few years now. It’s been so successful that big celebs are now calling the shots. Social media “influence” is now a commodity and an expensive one too. Micro – Influencer is a term that we are seeing more and more lately. It refers to the medium-sized influencers with narrower niches—popular enough to be influential, still in touch with their followers and not overloaded with sponsorship offers.
Customer experience
We are seeing a massive shift in beliefs about what marketing actually is i.e. it’s no longer about trying to convince people to buy from a business / vendor. Instead, the priority has moved towards providing fantastic customer experiences that will keep people coming back for more. In a sense, when you focus on building a positive business culture & providing great service, the marketing almost takes care of itself.
