Mobile phones have become an integral part of our lives. According to Comscore, mobile usage overtook that of the desktop way back in 2014. Increased mobile usage has also led to the greater use of apps, websites, and software for mobiles. As per Statista, presently, there are over 2.5 billion Android apps and nearly 1.9 billion iOS apps available. The increase in mobile traffic has made mobile UX (user experience) one of the most important factors for the success of an app or a website.
The use of mobile phones is more than a desktop these days, and thus, designing attractive, and user-friendly apps and websites as per the mobile interface is more important. User’s understanding is always less on a mobile device, which means that content, navigation, and other visual design elements on the website or an app must be kept simple and interactive than that of the desktop version. Users generally dislike complicated applications with complex navigations and design, which leads to poor usability. So, for optimal mobile app designing, a designer must focus on the users’ needs for their better experience.
Due to this reason, mobile designers face huge challenges while trying to create a unique application that gets noticed among the audience. The designers have to work more precisely to fit the required information on a much smaller mobile screen. It’s the better user experience feature that makes downloading the app more worthwhile. Therefore, a designer should focus on better UX practices while designing an app or the website for the mobile version.
Here we have listed few UX designing practices that a designer should follow for a customized mobile version –
But firstly, let’s understand the importance of mobile UX
Mobile UX includes the subjective experience that a user has with a mobile app. Mobile UX designing is creating an app or a website that provides a meaningful and relevant experience to the users. Thus, a mobile user experience needs to be efficiently designed for effective results. Every user wants to get the constant flow of information that can grab their attention. If your app has all the valuable information but it is difficult to use, nobody will waste time finding out how to do it. Henceforth, the app should be more human-centered, eye-catching, and unique to grab the users’ attention. A mobile UX designer must balance the user’s expectation for a meaningful and personalized experience on an app or a website. It helps in maintaining your brand consistency.
Relevant practices to customize UX for mobiles
Research before design
The initial step for starting any new project is to do proper research. Research helps in the proper understanding of the user’s expectations and requirements. The main goal is to create a better user experience that caters needs of the audience for effective results. Start by analyzing your competitors and checking what features they are providing in their app to the users. It will help you know your competitor’s strengths and weaknesses and work accordingly on the design of the mobile UX app.
To make the app innovative and attractive for the users, the UX designer should try adding interesting features. It helps in resulting better experience for the users. The navigation feature should be easy so that first-time users feel comfortable while using the app. Organize the information on the app in a clear and logical format. You also need to create a structure that offers the least number of actions for users when going through the information.
Cut out the clutter
A mobile app has limited screen space, so choosing the right content is crucial. You should not overload the page with too much information. Adding extra lines and extra images makes the screen more complicated. Cutting down the clutter is beneficial for a good mobile user experience. Ensure that unnecessary decorative elements such as gradients and drop shadows are minimized if they do not support the better interface of the app. Try to design each screen of the app with one call-to-action, as this helps make it easier to use. Avoid using technical terms, acronyms, and brand-specific terminology for better user understandability.
Using easy navigations
Putting easy navigation options should also be the designers’ priority while customizing the mobile app UX designs. Meeting user expectations is important, so you should use the navigation patterns that are familiar to your target users. The navigation icons should be clear and logical in such a way that users don’t get confused. If you are making any changes to the navigation on your app, make sure that you provide accurate information about that to your users.
Design finger-friendly tap-targets
To avoid mistakes on the app, you should not add the smaller touch targets, which might create a problem for the mobile users. While designing the mobile app interface, make sure that your targets are big enough to tap on them easily. So, create controls that measure up to 7-10 mm; this helps get the accurate taps on the target.
Focus on readable text
Content is the major reason why a user comes to your app. So, try making your text more readable for a better mobile interface. Therefore, choosing the right typeface that works well in multiple mobile sizes and maintains readability is vital. It is also important for the consistent reading experience of the users on all platforms. The text you are adding should be at least 11 point-sized so users can read it at a typical viewing distance without zooming it.
Provide feedback section for interaction
Every human-computer communication is dependent on two elements – the user and computer reaction. The designers should provide proper space for the feedback column or interactive visual elements on the app. Feedbacks acknowledge the actions and help all the users to understand the results of operations easily. Adding feedback features to your app while designing makes it more human-centric and reliable.
Remember to test your designs always
A design that might look great on the designer’s desktop might not look good when taken for a test on the mobile device. Thus, it becomes important to test your app first with the real users to make sure that it works properly. Based on the testing results, the designer can then make all the necessary changes to the app. Also, make sure that you update the app continuously by using the data from analytics and user feedback to improve the ultimate mobile UX.
People these days expect a lot from a mobile app, and getting through their expectations is important for a better mobile user experience (UX). Following are a few essential steps for a better mobile UX experience to seek your users’ attention and help you stand out from your competitors. You can now get smooth services for the customized mobile UX design with us at Vcana Global, the leading IT consulting and web development company. So don’t wait and let us know about your requirements. We have the exceptional team of app developers and designers to help you build innovative, user-friendly mobile apps to create a smooth and enriching experience to your users. Vcana Global is the name you can trust for problem-solving and creating high-level mobile applications.