email marketing services

Our Approach

Explore Our Streamlined Email Marketing Process

01

Audience Health

We keep our email list clean by using automated validation and segmenting to remove inactive subscribers. Regular monitoring of IP and domain reputation helps us understand and improve deliverability at the ISP level.

02

Strategy

We emphasize retention and reactivation, using monthly reporting to identify growth patterns in Lifetime Value (LTV) and understand your customer lifecycle. Our quarterly promotional calendar ensures targeted messages align with monthly goals.

03

Copywriting

Crafting conversion-focused content involves creating cohesive elements such as content themes, headlines, body copy, CTAs, subject lines, and preheaders. All are tailored to resonate with your audience for maximum engagement.

04

Design

Adhering to your brand guidelines, we use our award-winning approach to develop eye-catching mobile-first designs geared for conversion. Our scalable email design allows for efficient and precise execution while maintaining consistency.

05

Development

Our developers manually code each template for optimal mobile performance. They follow a thorough quality assurance process, ensuring your emails render perfectly on all devices and email clients.

06

Performance Monitoring

Beyond clicks and conversions, retention involves understanding your customer base's overall behavior. In addition to assessing campaign performance, we zoom out to analyze the broader impact on revenue and customer behavior over time.

07

Testing & Optimization

We regularly conduct A/B tests to optimize performance and gain insights into your customers' preferences. Our approach varies for broadcasts and journeys: broadcasts undergo controlled A/B split tests, while automations are tested at individual touchpoints to enhance output.

Testimonials


Hear What Our Clients Say

Discover the experiences of our satisfied clients through their heartfelt testimonials. From small
businesses to industry giants, they share how our solutions have transformed their success.

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Vcann Global Inc is an international company the specializes in website development and they designed my website and did an amazing job! The team is very responsive and easy to work with. Give them a try if you’re looking for an authentic website that will draw attention! Thank you Vcann Global for an amazing job!

Adilah Anwar

Owner

Iconycs

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If you're a small business owner, you know how tough it can be to find a great design company to build your websites, landing pages, etc. Most design companies only want big-ticket projects. So I was beyond pleased to discover Anshul Verma and the team at Vcana Global - they are trustworthy, affordable, and experienced and created my new website quickly and to my specifications. I especially appreciate their timely and complete communications. I will definitely hire Vcana Global again, and highly recommend you do too!

Victoria Ipri

Owner

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Vcana Global experts are professional and very enthusiastic about their projects. They know their stuff well. Their knowledge isn't limited to Web Design. But they also hold a vast understanding of marketing and how to implement it to drive their clients’ business. They were very intuitive in understanding my business’s needs. Their results have exceeded my expectations.

Eric Decosta

Owner

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Anshul and his team do outstanding web development with great results. The work was complete within 2 weeks as proposed. They are very professional and great to work with. I would recommend them to anyone that wishes to upgrade their current website or build a new one!!

Isabella Grace

Owner

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I am very pleased to have Vcana Glogal as my provider! An issue arose that could have been very costly to my business and it was great to see the tireless effort all put in to resolve the issue for me. Their dedication to the matter lets me know they are a true partner!

Patrick Weimer

Owner

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They did a wonderful job for two of my websites. Ankush and his staff were very supportive and responsive to my needs. I plan on using them again!

Joseph Pero

Owner

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They were very flexible and designed a website that met my vision. With consistent check-ins, and on-going communication, their team worked hard to make sure I was happy with the final design. I would highly recommend them.

Homa Popal

Owner

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My sister & I have started a business and needed a website. We received a recommendation from one of Vcana Global's customers. After reviewing their work, we decided to work with them. Anshul and his team have designed an impressive website for us and their customer service has been stellar.

Goya Spry

Owner

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Recently, I have taken services from Vcana Global for my website. The services that has been provided to me literally gave positive results to my business. I am so happy with the outcomes. They are really expert and have good communication.

Madhavas UTS Sites

Owner

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Vcana provided a web re-design for us. Anshul as project manager did a great job of communication the needs to designers. Vcana was timely, professional, and priced well for the service. I would recommend using them to anyone needing a new web site at a fair price with professional results.

David Van Waldick

Owner

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I'd give 10 stars if it were an option! Vcana Global team was fantastic--timely, professional, creative, and most of all, extremely knowledgeable in web design! My new website is perfect.

vivek saini

Owner

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Very fast and professional. I'd recommend Vcana to anyone needing web services.

Richard Stumpf

Owner

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Small business owners like myself often need help developing websites, landing pages, etc. But most design/development companies want to work only with big-dollar projects. That's why I was so pleased to discover Anshul Verma and the team at Vcana Global - they are a trustworthy, affordable, and experienced provider who created my new website quickly and to my specifications. and I loved their timely and complete communications. I will definitely hire them again, and highly recommend contacting Vcana Global for all your design needs!

Victoria Ipri

Owner

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Vcana Global has been over accommodating with all of our edits for websites, been patient with us, and have really shown us what it is to be a good company that builds websites. We have had some interesting clients and they have helped us through working with them. Anshul and his team is available when ever we need them. Fast to respond and always has a solution to the task at hand. Thank you Vcana Global for your service!

Alyssa Wilson

Owner

Iconycs

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Vcana provide a web re-design for us. Anshul as project manager did great job of communication the needs to designers. Vcana was timely, professional, and priced well for the service. I would recommend using them to anyone needing a new web site at a fair price with professional results.

David Van Waldick

Owner

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Vcana was responsive, professional, and generally great to work with. They helped me set up a landing page for a new business.

Ian Miller

Owner

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Ankush was a delight to work with. The entire team was professional and produced a quality product in a timely manner. Best part was the very competitive pricing. Highly recommend

Sharon Niman

Owner

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Anshul is an excellent communicator with amazing professionalism. We originally had a nice website but the optimization and feel were not there. Anshul took a look and came up with solid suggestions to start the process. We were able to revamp our website to represent our brand in the way that we wanted working with Vcana. The team is always ready to make changes to adapt to our vision as we continue to grow. It has been a great experience.

Habi Coulibaly

Owner

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Vcana Global designed our new website with outstanding results!! We are very happy with our new website and would recommend them to anyone looking to upgrade or develop a new website. They are professional and their work exceeded expectations!!!

Tim Barlow

Owner

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Vcana Global created a great website for my new company and is always very responsive and focused on making their clients happy. Anshul is extremely professional, attentive and great at what he does. It was a great experience and I highly recommend them!

Alexys Feaster

Owner

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Overall the experience with Vcanna was quite good. Ankush and the team offshore did a good job and for the price, you’d be hard pressed to get this much time and attention from a solely US based web dev shop. We had them build our initial website for modernize.io and overall the site looks good!

Dana Hawthorne

Owner

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Very professional, amazing to work with

Stuart Somiah

Owner

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Vcana Global executed our website design with expertise. Not only are they good at what they do, they are very responsive to your every need. I highly recommend Vcana Global. Thank you Anshul and your team of experts.

Marshall Feaster

Owner

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Excellent Website design.

Sameena Israr

Owner

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One of the best IT company. The team response is excellent regarding every query. We recommend Vcana Global to anyone who is looking to build websites from the ground up.

Manish Dhiman

Owner

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Anshul CEO is dedicated to customer satisfaction. Very respectful of your time, and honest. What I like most about Vcana Global is they are very responsive, it almost seems like they never sleep. He also has saved my organization money!

Michael Brown

Owner

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Vcana Global Inc has been working with my business, Kooman Computing, for about 6 months now and the communication has been exceptional. Anshul and his team set the standard for customer service. I look forward to future projects and collaborations. I appreciate the service!

Kwaku Dokyi

Owner

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Anshul with Vcana global does excellent work. Anshul is very friendly and professional. He is an extremely hard worker and has a very creative eye. He delivered on exactly what he promised in a time efficient manner. I highly recommend his services.

Mario Philip Cardenas

Owner

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Vcana has been great to work with. Very responsive and willing to iterate many times to come up with a good end product.

Ian Miller

Owner

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Vcana staff was very responsive to what I thought my needs were and at the end of the day, I got a product that reflected my vision. Than You, Vcana Global.

Thurman Brown

Owner

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Vcana will definitely get a lot more business from me. Anshul, is easy to work with, knowledgeable, considerate, professional, and works quickly. I have already recommended Vcana to my daughter's Notary Signing company and my niece's ecommerce company. As a restaurant consultant I will also recommend my clients to Vcana.

Dr. Food Cost

Owner

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Vishu is a through professional. loved his services! All the best!

Archit Kumar Sood

Owner

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An excellent experience working with Vcana. Would recommend them to anyone. Fast and efficient.

Richard Stumpf

Owner

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One of the best and affordable seo company in Delaware.highly recommend.

Tanshul Kaushal

Owner

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Awesome products and services. This company has a great future !

Abhinandan Kalia

Owner

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They did a great job building our website. Very easy to work with.

Scott Finestone

Owner

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Anshul and his team are the best! Very professional, great communication and great customer service.

Sujata Bajracharya

Owner

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We did several marketing projects with them. Great Company to work with! Thank you!

Stan Consulting

Owner

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Delaware best IT company. Highly recommended.....

aman singh

Owner

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Great work and amazing team.

Payal Chavan

Owner

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Great work done by their team.

South Jersey Digital Solutions

Owner

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Excellent services

Ananya 7B 26

Owner

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Contact us

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At Vcana Global, you are assured to get
  • yesFulfillment of Promises
  • yesUnmatched excellence and quality
  • yesA dedicated team to support your business endeavors

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Email Marketing FAQs

A high-quality copy that can well inform recipients with the right voice is essential for a great email. It should be simple, highly personalized, readable, interactive and inspire recipients to act fast.

Email marketing involves a brand sending email messages to consumers to inform them about its products, special offers, etc. Brands use it for engaging consumers between purchases and converting leads to customers.

Email marketing is used for different reasons, including building enhanced brand awareness, introducing discounts and product offers, promoting events, driving sales, etc. Brands use various types of email marketing to accomplish these goals.

A welcome email lets a brand perform the first user communication after subscription. Promotional emails let brands showcase their products, events, etc. to their audience, while periodic newsletters update them about the latest brand happenings.

For improved email open rate, you need creative and eye catchy subject lines that entice users to open them. Humour, emojis, questions or a personalized feature can help to step up your subject lines.

Email sending frequency depends on your industry. While e-commerce stores can send sales-based emails daily, service-based businesses can send emails once per week to month. This approach helps you avoid overwhelming your audience.

By tracking your open, click-through, conversion and bounce rates, you can gauge your campaigns’ performance. An email marketing firm’s experts use the latest automation tools for preparing comprehensive email campaign performance reports.

Brands should constantly create and share content. But they can optionally create new content every time. They can repurpose the existing content into various forms to adapt it for a broader range of audiences.

Email segmentation divides your brand’s email list into smaller groups for sending them highly targeted emails. Every brand’s segmentation ways are different from other brands and align with their needs and marketing goals.

Email segmentation lets brands disseminate more personalized and relevant content to their customers, thus leading to less unsubscribes and increased open and click rates. List segmentation also lets users smoothly move down the marketing funnel.

The brands can start segmentation by making their current and new subscribers choose their email preferences. They can mail them regarding what kind of emails they want and how often they want to receive them.