Year after year, the number of mobile users is constantly rising. According to a study, there were 5.07 billion users worldwide in 2019. The findings of this study were published in Research Gate, a leading information portal for scientific publications.
These users use their mobile devices to surf websites, buy products, seek entertainment, and other purposes. Mobile devices mainly include smartphones along with tablets, smartwatches, etc. If businesses have to grow their sales and revenue, they cannot afford to ignore such a vast segment of mobile users. They have no choice but to provide the best experience to these users.
Your business needs to have a responsive website to provide an optimum experience to mobile users on their respective devices.
What is a responsive website?
A responsive website is designed so that its design gets automatically adjusted per the device’s screen size. A responsive website design perfectly displays on every device, whether a desktop, mobile, tablet, smartwatch, or any other device.
Responsive website design resizes pages, text, and images per the screen of the device on which it is being viewed. It stops the website’s pages from acquiring a height and width larger than the height and width of the device’s screen. Also, users need not zoom in and scroll right and left unnecessarily to look at the website. Moreover, users can easily view different call-to-action tabs and other tabs, and they will get enough space to use these tabs. This way, responsive website design provides an optimum experience to mobile users.
To capture the attention of mobile users, you must have a responsive website design in place. Are you still not convinced about building a responsive design for your business? Then we will inform you of the reasons for building a responsive website. It will help you make the right decision of whether to design or not to design such a website for your business.
Here are the reasons:
1. More mobile traffic
A huge number of people are using their mobile phones for surfing websites, finding questions to their answers, and buying products. They are doing so when they are on the move. If your website is responsive, users can view it properly on their respective devices. Feeling satisfied, they would like to visit your website again and again in the future. Such a viewing experience will inspire more and more users to visit your website, resulting in more mobile traffic for your business.
But if your website does not have a responsive design, users can’t view it properly on their mobile phones. They will get to view images that are often distorted or inflated. They will have to zoom or scroll to view the content. Such a frustrating experience with your website will make users abandon your website. They will instead go to your competitors who have a responsive website that provides them a perfect viewing experience.
Do you want to capture the attention of mobile users and want them to purchase through your website? Then you have only one option: to design a responsive website for your business from a professional web design company.
2. Preferred by Google and Increased SEO Rankings
Google generally favors responsive websites over non-responsive ones in its search rankings. Also, mobile-responsive websites can be easily crawled by Google.
Your mobile website’s ranking in Google will depend on various factors. These include how user-friendly the website is, how fast it loads and how much time users spend on it before leaving it.
If the users leave your mobile website immediately after entering it, it will increase your bounce rate. Also, it will negatively affect the rankings of your website. Additionally, if the users do not enjoy the browsing experience on your website, this will result in less traffic and possible negative reviews. It consequently will affect your website’s SEO badly. To avoid such issues with your mobile website, you should choose an expert and trusted web design company for building your mobile responsive website. They will take necessary measures to eliminate such problems from your mobile website. Eventually, they will deliver you a website preferred by search engines and users.
3. Better user experience
Mobile users want flexible, user-friendly websites that provide faster loading and a good and better viewing experience. Responsive websites have all these features, which help to give users a better experience.
The company’s experts will equip your responsive website with all such features. Moreover, they will enhance its user interface for achieving an even better user experience. They will incorporate certain elements into your website’s UI. These include responsive fluid grids without unnecessary elements and high-resolution fluid adaptive images. Also, they will use more breakpoints, media queries and SVGs. Moreover, they will use minimal design, simple and readable fonts, etc. Consequently, users will get an elevated experience and they will develop a better perception of your business brand. It eventually boosts your brand image and reputation and lead to positive reviews about your business.
4. Gives a modern and sophisticated look to your business
Does your static website have an old-fashioned look, and mobile viewers can’t easily navigate it? Then it can make your users feel that your business is out of touch or run-down. So, customers won’t like to purchase at your website.
In case you have a mobile responsive website with a modern and latest design and smooth functionality. It will make the customers perceive your business as sophisticated and contemporary. Also, they will get encouraged to purchase at your company.
5. Easy to maintain and cost-effective
A responsive web design eliminates the need to build two separate websites; one for mobiles and the other for desktops. The responsive website can be developed, scaled, upgraded, and maintained simultaneously. So, building a responsive website is a more affordable and less time-consuming option in comparison to building two different websites for mobile and desktop platforms.
6. More leads and conversions
The more responsive, professional, user-friendly, and aesthetically appealing your website is, it will attract more audience to the website. Also, all the visitors, including content seekers, shoppers, and general surfers, will have a more incredible experience on your website. Therefore, they are more likely to revisit the website in the future.
An elegant and intuitive mobile responsive website will provide customers and others with a smooth and satisfactory experience. It ultimately boosts your website traffic, leads, conversions, sales, revenue, and profitability.
7. Decreased bounce rates
If users are not able to properly view your business’s website design/content or both thus feeling frustrated, they may leave your website fast. Instead, they will visit some other website that perfectly shows content and design. This will cause higher bounce rate of your website. Furthermore, Google may perceive that your website’s pages are unable to solve users’ needs or answer their questions. Therefore, it can negatively impact your website’s Google rankings for a particular search query.
The company’s experts will convert your static website into a responsive website. This in turn will improve the design and content viewing experience of users. Moreover, this will reduce your bounce rate and improve your site’s rankings in Google for a specific search query.
8. Better analytics
A single mobile responsive website design on multiple devices makes it easy for you to monitor your website’s growth. All the reports and data come from one source. Therefore, your data science and analytics team can provide you better results.
Company experts will analyze orientation, breakpoints, and other elements in individual pages of your website. With the help of this analysis, they can better track your users’ behavior. Apart from this, your developers can build newer designs to improve and optimize your visitors’ behavior. Moreover, they can understand what visitors can’t find on the website due to which they leave it halfway.
Analytics help experts determine how many clicks they need to remove for enabling users to reach their destination fast. Plus, they can better compare page views in mobile, desktop, and tablet visitors. Furthermore, they can find out how to optimize your landing page and place necessary call-to-actions on it. This will improve viewability and increase conversions.
9. Local searches
Local businesses stand to gain from the use of mobile responsive websites. Most local searches on mobile devices result in a purchase at brick-and-mortar stores.
10. Gives your business an edge over competitors
Many of your rival businesses may not have yet adopted a mobile responsive website. You can stay ahead of your competitors’ business by switching your website from static to responsive. You can attract more customers and gain more leads and sales than these businesses.
We hope we are able to help you know the top reasons why your business requires a responsive website. These reasons can help you decide whether to opt for responsive website creation or not for your business.
After knowing the reasons for having a responsive website, you may have decided to build one for your business. Therefore, you may be looking for a specialist and trustworthy web design development company for this purpose. You can choose Vcana Global for this. Our experts have successfully managed and delivered many mobile responsive development projects for diverse businesses. Our experts’ relevant expertise and experience makes them the right people to work on your responsive website building project. Discuss your needs with our specialists today, accordingly, they will take the next step to turn your project into reality.
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